Private English space. That is where you feel as a part of community.
The brief
English school that was treated it exactly like a client project. English schools all look and sound the same: stock photos, smiling teachers, the same promise of fluency.
We needed a school that adults with goals would notice, and a brand we could grow before the site even existed.
Approach
We started with research: who learns English and why, what they have already tried, and how competitors present themselves. That showed the gap. Almost nobody speaks to people who need English for career, business and money. We allocated space for special people. Not for everyone.
So we positioned angq.eng around results, not lessons. Then came the brand, the content, and the plan for the site and our own platform.
What we built:
- 01 / 05
Positioning before the logo.
Research and competitor analysis came first. The brand followed once we knew who it was for and what made us different.
- 02 / 05
A mark that works anywhere.
A sharp A with an accent on black, with the words that matter to our students running behind it.
- 03 / 05
Content with its own look.
Word of the Day, The Signal and the other formats share one visual system, so every post is recognisable.
- 04 / 05
An audience before the website.
We grew TikTok to 3,800 subscribers and Telegram to 650 before the site went live.
- 05 / 05
A site, then a platform.
The website is in development. After it comes our own learning platform.
Result:
3,800 subscribers on TikTok
650 subscribers on Telegram
The website and our own platform are in development
We are open to cooperation.
You can contact us using one of the methods below: