Greek gods, prediction markets, one colour.
The brief
Lotus AI is a startup that helps traders act on prediction markets faster. The product is technical, the market is crowded, and the brand didn't exist yet. They needed a concept, a site and a dashboard, and they needed all three to feel like one company.
Approach
Prediction is an old human obsession. Long before markets, people went to oracles. That gave us the concept: Lotus speaks with the voice of the Greek gods, but in a startup's tone.
We kept the system strict so the idea could be bold. Black, one acid lime, a pixel display face next to a clean grotesk, and classical statues turned into halftone.
What we built:
- 01 / 05
A headline that does the positioning.
"(Your) execution layer for prediction markets." Big, plain and impossible to misread.
- 02 / 05
Statues as the brand's face.
Greek sculpture rendered in green halftone, so the oldest image of prophecy looks like it came out of a terminal.
- 03 / 05
One colour doing all the work.
Lime marks what matters: actions, live data, the logo. Everything else stays black and white.
- 04 / 05
A dashboard without the noise.
The data a trader needs, laid out so the next action is always obvious. The most convenient version we could make, not the most crowded.
- 05 / 05
A UI kit from day one.
Type, colour, components and states built as one system, so the site and the product grow together.
Result:
The brand, site and dashboard are designed. The product is in development.
We are open to cooperation.
You can contact us using one of the methods below: